Copywriter. Designer. Marketing Expert.
• PR/Marketing Copywriter
• Communication Strategy & Technology
• SEO/SEM, Content Writing & Optimization
• Content Development & Creative Copy Design
• TV, Radio, Web, Social, and Print Copywriting
• Digital Media Design and Management
• Lead Generation: Web and Email Marketing
• Social Media Coordinator & Campaign Strategy
• Web Technology: CMS, HTML, WordPress
• Ecommerce, User Interface Design
• Web/Mobile Design and Development
15+ Years Experience Digital & Multi Channel Marketing
15+ Years Experience Business Communications Design & Strategy
15 Years Experience Web/Digital Content & Development
15 Years Experience Copywriting and Creative Content Production
“I can offer you a considerable background in print, social and digital media development and business communication, along with a demonstrated capacity to collaborate, motivate and inspire. I am able to research, analyze and produce copy that will convey effective marketing, and product/service information to various audiences.
I am a trusted designer and provider of technology-delivered communications, leveraging emerging trends in content delivery. With my history of collaborating with key personnel at all organizational levels, I believe that I can deliver strong call-to-action content, persuasive copy, and a successful digital communication plan for your business.”
Marketing Writer, Editorial and News Lab Manager
College of William & Mary
- Built and manage Editorial Experience Lab. Recruit, mentor, and supervise team of student writers, editors, & content specialists.
- Develop marketing/ad campaigns, manage content strategy, and write editorial & marketing content for Mason School of Business.
- Plan and manage beat coverage for business school. Research, report and write compelling stories for school events, news, activities, and other topics of interest to community.
Responsible for the development, coordination and oversight of the Mason School of Businesses editorial content. Conceptualize and write engaging and compelling copy for high-profile projects including intensive writing and storytelling to support the marketing of academic programs, corporate education and the development of revenue generating platforms. Develop content, ads, media, and marketing campaigns for use in print, video, direct mail, and others. Through collaboration with the Marketing Planning, Web and Digital Marketing teams, drive creative excellence and actively manage concept development, ideation and campaign strategy.
Responsible for the establishment and oversight of the Mason School’s Editorial Experience Lab comprised of students interested in careers in journalism, copywriting and other marketing and communications careers. Manage a team of student workers, provide guidance in the creation of compelling narratives, and coordinate and edit editorial content for use across school marketing and communications initiatives.
Key Responsibilities & Accomplishments
- Propose, develop and publish news items for use across Mason web and communications properties
- Develop manuscripts for assigned collateral and other marketing campaign efforts
- Produce editorial content for use across digital and social channels
- Offer proactive enhancement of editorial content across mason.wm.edu
- Oversee and manage story assignments, interviews, and photography for use across published communications efforts
- Recruit and management students and graduate assistants for school Editorial Experience Lab
- Represent the Mason School of Business at functions, events, and other activities
- Coordinate content and story development with William and Mary institutional-level public relations, news and editorial teams
- Write press releases, news alerts and other public relations efforts
- Responsible for the grammatical accuracy of all editorial content developed by the Marketing and Communications Department
TV/RADIO SCRIPT WRITING:
Responsible for brainstorming, creating, and transforming ideas into words for promotional TV and radio commercials, advertisements and scripts. Develop and write persuasive, original copy for national TV spots, radio ads and videos.
Create marketing copy for catalogs, websites, direct mail, emails, social media, posters, brochures and other publications. Proofread, revise, edit. Collaborate with Advertising and Marketing team to create storyboards of ideas. Work with art directors and designers to ensure copy is consistent with visual tone and style.
Research brand and technical properties of products to produce copy that is accurate, on-target, and “brand right.” Consult with internal departments to understand audience, goal and message to ensure adherence to and consistency in copy standards and style. Review marketing research to determine product appeal. Research competitors and keep abreast of market trends.
Hilton Head, SC
Creative Director, Communications Specialist, Business Manager
1997 – Present
VP OF OPERATIONS:
Provided leadership for 3AMedia (business marketing/development firm) specializing in multimedia design, emerging media marketing strategy and business consulting. Awarded contracts in communications management, brand restructuring, web programming, digital strategy & virtual training design from top companies including the Federal Government, city and county departments, ForSaleByOwner, CareerBuilder, Homestead, Apartments.com, ISOParts, and hundreds of others. Hired and trained a team of programmers and sales staff, handling up to 25 projects weekly.
Managed projects in the areas of: affiliate program implementation, SEO (search engine optimization), content writing and editing, web design/re-design, social media & mobile technology, event planning and promotions, online training content, design & assessment, print and e-newsletter campaigns, working with a variety of public and private organizations, non profits, schools and academic associations, government and military contractors, career and employment agencies, and many others. Managed and tested large web-based PHP/MySQL database projects.
Developed, edited and executed online, mobile and print media design for business, technical and marketing purposes. Shaped strategies enabling clients to reach new customers by improving business technology utilization. Managed MS Access, MYSQL and PHP code processes to create and operate web databases and reporting in a variety of fields including job databases, customer databases and resume databases.
Created clear, creative and compelling content for client websites, print materials, presentations and reporting deliverables. Wrote and edited content daily, including eNewsletters, press releases, technical copy, news, product reviews, brochures, flyers, affiliate banners, blogs, business reports and more. Edited email and web content according to style and guidelines for commercial, government and academic clients.
Created internal content for career transition programs for separating military and enlisted personnel. Conducted research and produced content for virtual training courses. Designed and facilitated workshops, conferences, seminars, and job fair events. Created inventory and sales reports for clients that are still in use today. Composed acknowledgment letters and membership gift packages. Created invitations, fundraising campaigns, reunions and annual events. Worked with key constituents to develop strategic perspective. Developed initiatives to reward, promote and cultivate key donors. Acted as internal consultant. Built relationships and grew outreach.
EMERGING MEDIA MARKETING:
Consulted with law firm to grow business by implementing technology and emerging media marketing including video, social, web and print. Expanded from one location with no digital presence to three locations and strong digital revenues. Monitored online conversations within social media channels, observed client brand, logged/reported insights & made recommendations. Work with businesses to develop social media “tone” and content. Measured social media efforts especially through Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram.
LIBRARY MEDIA SPECIALIST
Florida Keys Community College. 1992-1995. Assisted library patrons with computers and library multimedia devices such as printers, scanners, microfilm readers, media viewers, etc. Assisted with video production for remote instruction. Appeared on and assisted with content and production of “Improving Human Capabilities,” a television series that ran on local Channel 5 in Key West, Florida.
Rebelmoms.com 2011 – Present
Healthy lifestyles and family publication. Work has appeared on Michelle Obama’s “Let’s Move” website and Jamie Oliver’s Food Revolution.
Matoaka Elementary School. 2010 – Present.
Webmaster/Digital Communications. Designed/manage school website matoaka-pta.org and built social media platforms. Produce web content. Engage users. Collaborate with staff, parents and admin. Handle all digital updates, server management, and online communication.
Matoaka Elementary School. 2011 – Present.
Healthy Lifestyles Program. Oversee nationally recognized Farm To School program including collaboration with WJCC to coordinate delivery and adhere to nutrition guidelines. Plan/manage annual events including 5k, chef demos, etc. Developed recipe sharing program and website.
Skills and Specialities
Multimedia planning, design and management. Reporting, tracking and monitoring. Metrics. Optimization recommendations. Digital and traditional marketing plans and analysis. Brand and communication strategy. B2B and B2C strategy.
Content marketing and audience building. Social media management. Electronic newsletter design, monetization, reporting and content production. In depth understanding of trends, policies and channels. Advertising initiatives including Commission Junction implementation and ROI.
WRITING AND EDITING
Writing for technical, marketing, public relations and business publications, television, radio, websites, newsletters and social media platforms. Advanced SEO, SEM skills. Experienced in content development for blogs, journals, print media and reports. PR/marketing content for digital creatives such as banner ads.
Collaboration on large and small scale business initiatives including research, development, strategy and marketing. Team building and product/service positioning. Planning and goal setting. Hiring and management of IT staff including programmers, graphic designers and other technology specialists.
- WordPress and SocialEngine (front and back end)
- HTML, PHP, CSS, CMS
- Software including MS Office (Excel, Word, etc) for PC and iWork/Pages for Mac
- Access and MySQL database management
- Facebook Pages, analytics and Facebook API
- Google Analytics and tools for developers and webmasters
- Google Adwords and Adsense, Commission Junction, and other affiliate marketing programs
- Social media management including Hootsuite
- Ecommerce interface including credit card processing and payment platforms
Florida State University
B.S., Information Technology with
Information Communication Technology Certificate
Concentration in digital media with courses in information design, digital and print production, writing, database management, media communications, and PR/marketing.
Florida State University
M.S., Instructional Systems with
Open & Distance Learning Curriculum Design Major
Concentration in development of digital courseware, instructional material writing and design, assessment of digital learning outcomes, and design/production of multimedia resources. (Degree pending).