Project:
Matoaka Elementary School
WordPress Web Design, Copywriting, Social Media.
Date: September 2011 – Present
Scope: Matoaka Elementary, a public K-5 school in Williamsburg, Virginia, was in need of a website that would allow school representatives to engage and interact with families, share important news and information, and extend their fundraising capabilities to the Web.
My Solutions: I created a clean, interactive WordPress website for easy content management. Paypal processing and HTML forms were integrated for fundraising. I wrote all content and created a very successful Healthy Recipe Guide allowing families to share their favorite recipes via mailto Web form.
I integrated and currently manage Matoaka’s Pinterest, Twitter and Facebook accounts. This includes engaging and providing support to followers, and sharing news and information on a daily basis throughout the school year.
Results: The Matoaka website is considered by many to be the best school/PTA digital resource in our area. The school has received a great deal of positive feedback from users, families and Williamsburg/James City County administrators. I have since worked with other schools and PTA representatives across the United States to assist them in implementing a similar resource for their own schools.
Matoaka Social Network Integration