Cravens & Noll Law Firm
WordPress Web Design, Copywriting, Social Media, Blog Development, SEO, Digital Advertising, Strategy.
Date: January 2014 – May 2014, support & management continuing
Scope: Cravens & Noll had a 3rd party hosted and managed website that left them with very little control over their own content. Perhaps of bigger concern were the outrageous fees they were paying to their provider. Besides needing to move into a platform of their own, they also needed to improve their search engine rankings and offer better engagement opportunities for their clients.
My Solutions: Created a dynamic, responsive WordPress website with bold Call To Action marketing. Provided keyword research, SEO copywriting and branding design that matched their current print/TV/billboard advertising. Created Youtube, Twitter, Facebook and LinkedIn profiles, setup a blog and newsletter marketing with lead capture/management functionality. Backend work included coding for search engines and the implemented of Google Analytics.
Provided web copywriting, legal article writing for the blog, and created content for social networks. Full consulting work also included training staff members on how to manage and update WordPress and social networks via Hootsuite.
Results: A clean and easy to manage website, saving the firm over $2,000 per month in third party web hosting and management fees. 30% increase in new client acquisitions. Substantial improvement to search engine rankings – firm now appears on first page of Google returns for their targeted keywords “richmond va divorce law firm” and “richmond va bankruptcy lawyers.”
Before & After